Hello! And welcome to the first official post on the NEW 17 Sundays blog! It's a super exciting time for the 17 Sundays team and boy oh boy(!!!) are we going to show you what it's all about!
Keep your eyes peeled on this blog, and make sure you follow, for fashion, styling & fit advice. Special discounts and giveaways, customer styling competitions, guest bloggers and just about everything else you could think of when it comes to 17 Sundays. Below is all about explaining who we are and why we do it!
When we were 17 we smelled like teen spirit, knew all the words to Hold on by Wilson Phillips, could occasionally do the humpty dance and were always always ready to... stop ...for some quality hammer time.
The Sundays, Pixies and Sonic Youth sound tracked our weekends as we tried to make denim overalls work (FAIL), match flannel shirts, with baby doll dresses and rocked a super high waisted carrot top denim jeans with baggy Cherry Lane grandpa tees.
We never missed an episode of Twin Peaks or 90210, hurtling toward adulthood was new and exciting, creativity was expressed through fashion and self awareness started to bloom.
Today, even though we STILL know all the words to Wilson Phillips, we have managed to put together a pretty impressive resume of fashion industry achievements, gained huge amounts of experience and worked with some leading denim brands.
In 2010 we came together, united by a passion for bespoke, quality garment design and a desire to shake things up in the world of plus size fashion.The term plus size fashion doesn't sit well with us, we don't think fashion needs to be categorised or labelled.Fashion, shouldn't judge, stereotype, ostracise or exclude, to us fashion is just self expression.
At 17 we want to give every girl the opportunity to feel sexy on date night, beautiful on a girls night out, sassy in a club and confident kicking around town running errands.
Although we strive to hit on trend styles through monthly range offerings, 17 is so much more than just clothes.
We want to grow 17 as a cultural destination, where everyone that values fashion, art, music, politics and creativity can contribute and become part of something positive.
17 is about taking self esteem and expression back, and let's face it we aint going to be doing that in a kick leg elastic waist jean and printed chiffon mu mu/tunics.
So get fierce and hold on for one more dayyyy.